Beginners Guide To Open a Fashion Boutique

Everything you need to know to open the doors to a brick & mortar boutique

I get asked so often about how I opened my boutique at 24. I have been writing down my story, tips, advice, and experience for years now, knowing I wanted to eventually help others on making their dream of owning a brick and mortar boutique come true. I finally compiled all of the information and created this "Beginners Guide" with hopes it will encourage those with the same dream to make it happen.

The course is broken down into 14 easy lectures. Starting with Building Your Business Plan, obtaining a License, Tax ID, Budgeting to Buying / Vendors, Product Pricing , Attending Trade Shows, Merchandising and branding. I hope this guide brings you as much success and the tools you need to open your very own brick and mortar fashion boutique.

Your Instructor


Dawn Del Russo is an author and on-air TV style expert seen on Access Hollywood Live, Meredith Vieira, Extra TV, E News!, Glamour Mag Show Dress To Kill and in print Vogue Italia, InStyle, Cosmo, Real Simple, Life & Style and US Weekly. She is NY’s 95.5 PLJ resident “What to Wear Weather” girl in the mornings.

Dawn is a social media sweetheart and can be found chatting about fashion, beauty, food and lifestyle her Youtube channel,Twitter, Instagram, Snapchat and Facebook.

She attributes her designer taste from travel abroad while seeking unique pieces for her clients and Live The As a new reiki master she has exponentially increased her success by combining her passion for business and a mindful lifestyle.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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